The intrinsic significance of cultural innovation lies in the formation of common corporate values to gather staff strength; The external manifestation of cultural innovation lies in promoting the promotion of the company's brand. At the beginning of November, Days cultural innovation activities have just advanced to a new stage, and the chairman of the company has incorporated Days brand planning into the core of the company's work focus. On November 5, Chairman Wu personally presided over a special meeting to study and develop the brand strategy of Days Optoelectronics and arrange the deployment of brand planning activities.
The meeting decided to use the registered trademarks of "DayOptronics" and "Dayoptronics" as the carrier to establish the brand identity system of Dayoptronics, and create a brand that is rich in Lenovo, distinctive in personality, rich in cultural connotation and highly respected by consumers.
The meeting made it clear that the brand core value of Days Optoelectronics is reflected in the spirit of Days, Days vision, Days concept and Days mission. Days spirit, Days vision, Days philosophy and Days mission are interpreted through "DayOptronics". "DayOptronics" contains "DO", and the main graphic of the company LOGO "" takes" DO "as the prototype, interpreting the" Days Spirit "-- Do details! Do better! Do great deeds! "DayOptronics" is a combination of "Days (era)" and "Optronics (photoelectric)", meaning "photoelectric era", interpreting the "vision of Days" - through the joint efforts of Days people day by day, leading a photoelectric era. It also describes the "Days Mission" - to create a world-class optical manufacturing center.
The meeting required that Dais Optoelectronics should adhere to the core value of the brand as the center, standardize the brand identity system, and implement the brand identity elements into all marketing communication activities of the enterprise, so that each marketing communication activity deduces and conveys the core value of the brand and the spiritual pursuit of the enterprise.